pmtbox adds former Qualtrics, Pluralsight and BILL executives to leadership team

pmtbox has hired Austin Nilsson, Matt Wawro and Jenny Lieb to lead operations, sales and marketing as the enterprise commerce platform pushes deeper into larger, multi-location operators. The hires follow its $15 million seed round and board additions as the company scales its engineering, risk and enterprise teams.

Why it matters: - pmtbox is building out the leadership bench it needs to sell to larger operators with multiple locations or multiple brands. - The new hires add experience in enterprise operations, go-to-market scaling and customer strategy. - The company is using its seed funding to expand engineering, risk and enterprise functions as it broadens its push beyond smaller customers.

What happened: - pmtbox named Austin Nilsson vice president of operations, Matt Wawro head of sales, and Jenny Lieb head of marketing and expert services. - The company announced the hires on November 9, 2026, from Orem, Utah. - pmtbox described itself as an enterprise commerce platform that unifies payments, risk and data for operators. - The appointments come after pmtbox raised $15 million in seed funding in April, led by Tandem Ventures. - The company also recently added Coupons.com founder Steven Boal to its board of directors.

The details: - Nilsson spent more than 17 years at Qualtrics. - As an early Qualtrics employee, Nilsson built multiple operations functions and helped lead products into new markets. - Nilsson most recently led Professional Services for North and South America at Qualtrics. - Wawro spent six years building and operating SDR programs across enterprise and named-account motions at Pluralsight and Liferay. - Wawro also led BILL’s highest-performing mid-market sales team. - Lieb spent a decade at Deloitte Consulting’s technology consulting arm before taking customer experience, product strategy and customer success roles at Qualtrics. - Lieb led the customers section of the Qualtrics IPO roadshow, which preceded the company’s $8 billion acquisition by SAP. - Lieb most recently served as inaugural director of L.E.K. Consulting’s digital service line. - pmtbox said the three hires will support its enterprise push by giving the company commercial leadership for more complex operators. - Wayne Hamilton is co-founder and CEO of pmtbox. - Pete Kledaras is pmtbox’s other co-founder. - Hamilton has spent 20 years in payment processing. - Kledaras previously served as chief risk officer at CashStar, the digital gift card platform Boal co-founded and chaired. - pmtbox’s board includes Hamilton, Boal, Tandem Ventures founding partner Alex Bean and Finicity founder Nick Thomas.

Between the lines: - The hire pattern suggests pmtbox is moving from startup mode into a more formal enterprise sales and services structure. - The company is leaning on executives with experience at scaled software and payments businesses to build credibility with larger merchants. - Hamilton framed the hiring as a shift toward helping operators gain leverage rather than create another dependency.

What's next: - pmtbox plans to keep expanding its engineering, risk and enterprise teams with help from the seed round. - The company will likely use the new leadership group to support sales into larger, more complex operator accounts. - pmtbox said the platform is built for operators running many locations or multiple brands.

The bottom line: - pmtbox is staffing up for a bigger sales fight as it tries to turn recent funding and board additions into enterprise growth. - The company is betting that experienced leaders from Qualtrics, Pluralsight and BILL will help it scale faster with larger customers.

More information: pmtbox - The company’s social profile is available on LinkedIn.